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Top Bookmaker. Deposit $30, Get $100 in Bonus Bets. Excellent website and app.

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    William Hill is Australia's second largest bookmaker and we offer an independent review of the brand and the two new customer offers available.


    The William Hill brand was launched in Australia in February 2015 when it replaced Sportingbet.

    The bookmaker is now the second largest online betting agency in Australia following the acquisition of Sportingbet, Centrebet and Tom Waterhouse over the past decade. All three brands have now been merged to form William Hill, which is licensed in the Northern Territory in Australia.

    The Australian arm of William Hill has helped expand one of the world’s leading betting and gaming companies, which has a rich history having been founded in 1934 in the United Kingdom.

    William Hill Australia has been at the forefront of technological development including being the first bookmaker to launch in-play betting online for customers Down Under when the Click To Call feature went live.

    William Hill have several partnership deals with sports governing bodies and teams, and are the official betting partner for the Australian Open Tennis amongst other events.

    William Hill Sign-Up Offers

    William Hill offer new customers the chance to claim one of two offers - a 333% bonus with the deposit $30, get $100 in bonuses promotion or the bigger 100% first deposit match up to a maximum of $502 . 

    To claim the deposit $30, get $100 offer, simply:

    1. Visit William Hill via this link
    2. Complete the registration process
    3. Deposit $30 into your new account
    4. Get $100 in bonus bets*

    To claim the 100% first deposit match offer, simply:

    1. Visit William Hill via this link
    2. Complete the registration process
    3. Make a first deposit
    4. Get a 100% bonus on your first deposit amount up to $502

    *The new customer offer is not available to residents of NSW, VIC, SA or WA in Australia due to state legislation.

    William Hill Website

    The William Hill Australia website is one of the best on the market. It loads quickly and is particularly easy to use, thanks largely to a simple menu layout at the top. There are quick links to the most popular racing and sports markets list at the top, while the menu can be expanded and opened up to help find the sport or market you are looking for.

    Quick odds displayed on the home page, which contains all the essentials: next 5 races to jump, upcoming sports fixtures, major matches and key games coming up in the forthcoming days and in-play or live betting odds for events currently happening.

    Bet placement with William Hill is quick and easy.

    William Hill App and Mobile Site

    William Hill have the strapline “Faster Easier Betting” when it comes to promoting their app and that is certainly the case. The William Hill Australia app is simple to use and speedy to load - everything you need your app to be.

    It is well designed, neat and allows you access to all of the markets available on the website with shortcuts to key events, upcoming feature races and matches, live betting available from the home screen.

    The footer of the app, which is available from the App Store for iPhone and iPad users as well as in Android format for customers with other devices and tablets, is broken down into racing and sports to help locate the markets you require quickly, while the betslip tab makes it easy to keep tabs on the bets you have ongoing.

    Promotions and Offers 

    William Hill offer some excellent promotions and offers for Australian customers to take advantage of.

    A rundown of the offers and type of deals available at William Hill on a daily and weekly basis is below:

    Horse Racing Specials:
    William Hill offer money back specials on weekend feature races including refunds for 2nd place. They also regularly offer a Price Promise with increased odds on selected runners each weekend, and run the 2 for 1 Racing in which they offer an increased price for one of the leading contenders in a feature event and as a bonus when backing a horse.

    The First Past The Post deal is a promotion giving punters the upper hand with William Hill customers not needing to wait for their winnings with the bookmaker paying out within 60 seconds of interim dividends being declared - even in the event of a protest which could potentially cost your horse victory.

    William Hill’s Protest Payout offer means they will pay you out on your horse if it is first past the post but subsequently relegated due to an upheld protest. This applies to their Best Tote Plus, Best Fluctuation, Starting Price, Fixed Odds, WH Odds, Best Odds and SPInsurance products.

    Sports Betting Specials:
    William Hill offer weekly promotions across all key sports with offers available on AFL, NRL, A-League and EPL soccer, NBA, tennis and more. They typically refund losing bets if your team score first but lose, if they score a certain number of points but lose, or if they lead during the game but going on to lose.

    Chase The Ace:
    William Hill ran an innovative promotion during the Australian Open tennis, for which they are the official betting partner. In it, they paid out $1 for every ace a player scored if you backed them in the head-to-head match market. It was an incredibly popular promotion and variations of the offer have been used since, for example in the Super Bowl.

    Residents from NSW are excluded from all of William Hill’s promotions and offers due to state legislation.

    Odds and Markets

    William Hill offer a wide array of markets and one of the most comprehensive list of odds of any bookmakers in Australia.

    Racing punters have odds and markets available across all domestic thoroughbred, harness and greyhound racing, with fixed odds prices and a number of Tote products including the Best Tote +5%, Best Tote and Mid Tote options in which the higher dividends will be paid out to provide extra value on bets. William Hill’s fixed odds are usually available well in advance of the off, although they do lag behind some rivals who offer more early prices.

    William Hill have an excellent choice of markets for sports betting, with particularly in-depth options on AFL, NRL and Soccer. NBA basketball and tennis are other options that have an excellent number of betting options.

    Live Streaming

    William Hill stream live racing and sports via both the website and the app. William Hill has exclusive rights to broadcast NSW Racing from all tracks in the state including Rosehill and Royal. Every midweek fixture, big Saturday racing and Group 1 features like the Golden Slipper, Doncaster Mile or Queen Elizabeth Stakes are available to watch from home or on the go, on your PC, mobile or tablet.

    William Hill also stream live sports including NBA basketball, international cricket and soccer as part of their Stream and Bet service.

    William Hill Betting Site

    William Hill Australia boast one of the best betting sites with access available for free to the bookmaker’s excellent tipping and advice service. Previously known as The Baron when part of Tom Waterhouse, the William Hill tipsters work under the guise of The Wolf and provide expert previews of all significant sporting and racing events. 

    Daily tips are providing for horse racing along with guides to the weekend harness and greyhound racing action. When it comes to sports betting previews, every AFL, NRL, A-League, Super Rugby and BBL match is featured along with selections for American sports NFL, NBA, MLB and NHL, the EPL and more. It is one of the most in-depth tipping services and is available free of charge. Stories


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